At its heart, an infographic is a visual display of data. Traditionally, marketers use it as a means to promote/advertise. It’s a quick and easy visual tool to give the reader plenty of compact information without requiring a lot of reading.
It also makes the data it’s displaying easier to understand. Since 90% of information that’s transmitted to the brain is visual, infographics are a powerful method to educate someone in an efficient amount of time. Because well-created infographics are 30 times more likely to be read than any text, they have a clear goal.
Infographics are primarily used to educate. Whether that education is about a piece of history, a demographic, voting trends in certain states, or a comparison between two stores, the infographic is a medium for information to cross. Because it’s visually compelling–at least effective infographics are–the target audience will walk away knowing something more about the subject at a quick glance. This has been a tool used for centuries.
What is intellectual content?
Intellectual content refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names, and images used in commerce. Intellectual content simply means taking one asset and reusing it somewhere else. That sounds simple enough in theory, but it can get tricky in execution. To really make it work, it helps to produce content with Intellectual in mind, so you can easily slice and dice it into different formats.
Benefits of intellectual content?
The benefits to Intellectual content are considerable, too. When you focus your energy on producing one awesome asset (say, an in-depth blog post or video), you’re likely to produce a better piece of work than you would by dividing your attention across every platform you’re responsible for.
By creating said content with Intellectual in mind from the beginning, you can reuse pieces of it elsewhere without your audience feeling like you’re cutting corners. That frees you up to focus on doing one thing really well, while still getting tons more work done with way less effort.